Selling a business by using a broker: How does it work? – Part Two
See prior blog entry for parts I – V VI. Once the listing is taken, the broker’s job is to market the business for sale. Typically the specific business name and location is kept confidential. Marketing has some routine features such as the Internet and my personal network. Other marketing components can be unique to each business, i.e. letters, phone calls, emails. VII. Purchase prospects identified are screened for capability and true Interest. [...]