Kerry Armour, of Millipede Media Group, is a content developer for companies. She and I met at the Santa Fe Friday Networking Group lunches. We got talking about the return on investment from social media, I wondering how we can measure it. She has now spoken on the subject through her blog entry that can be found on her website at this address: ROI
Thanks to Kerry for the insights and time taken to help educate (at least) me.
For all, I think that we should begin to fill in the blanks we each have for ROI from our social media work (and pleasure.) Perhaps you can post here how you measure yours.
Have fun out there in the media world. I am.