As a business broker I want people to buy businesses BUT the buyer should be reasonable.  It is not merely a question of whether they can pay for the business but whether the purchase of the business is a piece of a fully diversified financial plan.

The younger the owner, the more risk can be taken, perhaps risking more in the single investment of a business they will operate.  But, in the long run, and particularly as an owner gets more advanced in age (aka gets older) this single business investment should increasingly become a lesser share of their entire portfolio.

My advice, find an expert.  There are a number of financial professional designations.  I will not fumble with that here.

Instead, these are some of the professionals in Santa Fe and Northern New Mexico.  They explain their own unique professional qualifications and focus.

Jennifer Cole CFA, MBA
Cole Financial Consulting, LLC provides financial advice on an hourly,
fee-only basis. Project engagements cover a wide range of topics, with
primary focus on cash flow planning for and in retirement, portfolio
recommendations, and insurance needs analysis.

Cole Financial Consulting, LLC
(505) 286-7915

Deborah J Trouw, CFP®
Deborah is a Certified Financial Planner who works with business owners to build assets while they work and prepare financially before, during and after the sale of their business. A complementary consultation is always available.

Waddell & Reed Inc
(505) 986-0125 x106

Antonio Lopez
As a Vice President at Bank of America / Merrill Lynch I manage $60 Million of approximately 100 clients’ investment and retirement assets. I can help you by illustrating how much money you need from your investments during retirement.

Merrill Lynch


Loren  Testa CFA
I specialize exclusively in the investment needs of individuals and local business owners.  By getting to know your unique financial objectives, I can develop a strategy to help you achieve your long-term financial goals.

Edward Jones

(505) 988-2967
Robert A. Shelton, CFA
We are an independent investment advisor and financial planner to high net worth individuals, families and foundations for over 35 years. We deliver institutional quality solutions customized for individual objectives through a 100% open architecture, free of conflicts of interest.

Kanaly Trust


Ellen G Marshall, MBA, CFP, CLU
As a Certified Financial Planner I help my business owner clients make
smart financial decisions so that their business can provide for their
personal financial security.  As a result of our meeting together many of
my clients have discovered a path to achieve the goals that are really
important to them and their families.

Marshall Rose & Associates


Peter D. Murphy
My American Prosperity Group practice is exclusively focused on retirement, estate, and long-term care planning. My single purpose is to educate individuals on what I consider the absolute very best retirement and estate planning strategies available, and then develop and implement a financial program that provides growth, investment protection and a reliable lifetime income.

American Prosperity Group

(505) 216-0838