One of the components to having a successful sale of a business is to have a well-developed brand. (It is also the way to just plain having a successful business.)
Most of us have been developing a personal brand since the day we were popped out. The early years contribute as well as the professional years that we are living now.
This blog entry from copyblogger speaks to the means of building a brand and it is not just about blogging. It is about everything we do, putting the personal brand into the professional brand successfully, along with all the other components.
What I really enjoy about the list of 125 tips is that it is comprehensive and it allows for who I am as well as the business of me.
Read it and let me know what components ring true for you and your business.