So you don’t like broccoli? You and George Bush Sr.
A daily resource of learning for me is reading the www.copyblogger.com missives on how to communicate in business. Whats more, if each day does not present enough time to read, copyblogger.com sends a summary at the end of the week for those who need to catch up. (Gotta love that!)
In an email from them this week, this was the statement that resulted in my blog for today.
“It was like eating broccoli that tastes like a hot dog.” This in reference to 60 Minutes, the CBS weekly news show, where they make news fun.
The real message in all of this, a message worth remembering is to make the dry stuff more palatable. People are more likely to pay attention and come back for more.